As it is fall and us book folk cannot seem to help ourselves when it comes to books and study, we decided to do a little sit down Q&A with Vic Zoschak… leader of Tavistock Books, previous ABAA President, awarder of Rare Book School Scholarships, all-around mentor and teacher of a popular Reference Book Workshop! Due to unforseen circumstances (after all, who could have possibly forseen 2020) we haven’t been able to hold our Reference Book Workshop in a number of years. So this week we decided to answer some important questions for those just beginning in the business of bookselling!

Q: V, you’ve been in the business of bookselling for a few decades now… and you’ve mastered plenty of roles within it! You own your own store, you’ve advised and trained employees, given Rare Book School scholarships, been the President of the ABAA, and offered several years of workshops at Tavistock Books on Use of Reference Books for beginning booksellers… How many years have you been mentoring others, and how did you begin to do so?
Well, Ms P, mentoring isn’t something I consciously sought out, rather opportunities to lend a helping hand came my way… besides a personal wish to help a given individual, as you know, I’m a long-time advocate for the ABAA, and in many of those beginning booksellers, I saw a potential ABAA member. As a result, many whom I’ve aided over the years are now ABAA colleagues as well.
As to my workshops, I started those about 2 decades ago… I think the first was on “First Edition Identification”, and was offered to help new IOBA members in this particular area. The workshops then morphed into a day long seminar on the use of Reference Books in the Antiquarian Book Trade, where, besides reviewing trade jargon & condition descriptors, I mainly tried to expose newbie booksellers to the standard references they’ll encounter / need in a few basic subject areas: Literature, Childrens; Americana, with an emphasis on Western Americana & Californiana.
Now that the pandemic is waning, perhaps time to think about hosting another. We’ll see.
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Q: If we had to pick the most important lesson you could offer an up-n-coming bookseller, which would it be?
Actually two:
– with a nod to Stephen Covey, “Begin with the end in mind”
- in my bookselling experience, there are two key success factors; Who you Know, and What you Know.
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Q: What do you think is the most difficult lesson, or learning experience, that new booksellers go through when they’ve just entered the field? On a side note, what was your toughest lesson learned?
To my mind, one of the hardest lessons for new antiquarian booksellers to grasp is this: there are always more books. New booksellers will often overpay for something just to “get it”. That said, there are occasions when you pay what you have to. A mature bookseller [hopefully] knows the difference between those two situations.
The “toughest lesson” … ? In thinking about that I recall a situation quite a while back, not too long after opening my shop in 1997 where I offered an individual $200 for a book. The individual countered with $250. I declined. I didn’t have enough experience at the time to know that had I paid the $250, I would have quickly made back that additional $50. Today, it’s a bit different, in that much more pricing data is available, between viaLibri & RBH, it’s a truly rare book that doesn’t have some sales history. It’s then in those instances that one’s professional knowledge & experience comes in… is this book rare because no one cares, or is it a desirable book that is rarely seen on the market?
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Q: What do you think or feel about people beginning their bookselling journey today? What are they bringing to the field, what can they work on?
Good question. I’m encouraged to see others, younger others, enter this trade I love so much. I think, no I know, they bring a new perspective to such questions as “What is collectible?” I’ve been pretty mainstream my career… I mean I specialize in Charles Dickens material, not that he hasn’t remained collectible, he most certainly has, but such collecting hardly breaks new ground. Other booksellers younger than myself have a different vision, which, as I write this, I think of two of my SoCal colleagues, Brad & Jen Johnson, who, a few years back, put together a “Heavy Metal” archive & sold it to a major institution. Not something I would have considered.
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Q: Due to Covid and the sheer amount of time and energy needed to offer our Reference Book workshop, until we decide to hold it once more – what is your advice to new booksellers on where they can learn the basics? (Any book recommendations, course recommendations would be welcome!)
My advice… Invest in yourself, both the “Who you Know & What you know” aspects I mentioned above… take CABS. Attend Rare Book School. Build a reference library [e.g., another bookseller’s ABE listing is NOT a valid source for bibliographic information]. Join clubs like the Book Club of California where you can meet like minded souls.
Trust me, investing in yourself is an investment that will, long term, pay dividends.



Throughout this time, Cervantes published a few plays and some poems, none of any great significance, and none that provided a living for the man and his family. By 1605, Cervantes hadn’t been “properly” published in almost 20 years! Nevertheless, he began writing a work he considered a satire – he challenged a “form of literature that had been a favourite for more than a century, explicitly stating his purpose was to undermine ‘vain and empty’ chivalric romances. He wrote about the common man. He used everyday lingo, normal conversation rather than epic speeches – it was considered a great success. Though there was a great amount of time between the two parts of the work, its popularity did not wane. The first part is considered the more popular of the two, with its comedic characterizations and its hilarity, while the second part is considered more introspective and critical, with greater characterization of the individuals in the story.




Arthur Conan Doyle wrote his first Sherlock Holmes installment, A Study in Scarlet, when he was only 27 years old. Written in just under three weeks, it is amazing to think that on how this work has endured and began a legacy, a series the likes of which may be unparalleled in fiction. A Study in Scarlet was popular and successful, and Conan Doyle was commissioned to write a sequel in less than a year. The next work, The Sign of the Four, was no less popular when it appeared in Lippincott’s Magazine. Amusingly enough, even early on in his Holmes works Conan Doyle felt contradictory emotions towards his most famous character. He wished to kill Holmes off after just a couple years, but was dissuaded (more like forbade) from doing so by his own mother! He raised the prices for his stories hoping to dissuade publishers from paying for them, but found that publishers were willing to pay exorbitant sums to keep the stories coming… consequently Conan Doyle accidentally became one of the best paid authors of all time. In all, Conan Doyle featured Sherlock Holmes (often against his will – public outcry was so great after Doyle had Holmes and Moriarty plunge off a cliff together that Holmes was forced to resurrect his famed detective in The Hound of the Baskervilles years later) in fifty-six short stories and four novels – a long and eventful life for a fictional character!




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Starting with a short overview of the story (for the .000001% of you that have been living under a rock these past 160 years), we can come to look at the “expectations” housed within and see what we can decipher from the moral tale it holds. When young orphan Pip encounters an escaped criminal hiding in a churchyard one Christmas Eve, it gives him the fright of his life. The young boy is scared into thieving for the convict, and though the criminal is recaptured and clears Pip of suspicion, the incident colors Pip’s outlook on life. The young boy is sent to the house of the spinster and slightly mad Miss Havisham, to be used as entertainment for the lady and her adopted, aloof and haughty daughter Estella. Pip falls in love with Estella and visits them regularly until he is old enough to be taught a trade as an apprentice blacksmith. Four years into Pip’s apprenticeship, however, a lawyer arrives with news that Pip has anonymously been provided with enough money to become a gentleman. An astonished Pip heads to London to begin his new life, assuming Miss Havisham is to thank for his unexpected new windfall. Once in London the young Pip is introduced into some society, and makes new friends. His heart still belonging to Estella, he is ashamed of his previous life and expects his social advancement, new wealth and sudden social standing to sway her emotions towards him more favorably. It does not, Estella remains cold as ever, and Pip’s illusions are finally shattered when he realizes that his benefactor is not Miss Havisham at all, but the escaped convict Magwitch whom he helped in the churchyard all those years before. Through many mishaps and misfortunes, Pip and his friends attempt to help Magwitch escape England (which is ultimately unsuccessful), where he had returned to simply to make himself known to Pip. Pip learns valuable lessons throughout the story – interestingly not necessarily from those with money and social standing, but more often than not from those in his own class. The story has a kind ending, with Pip and an altered, warmer Estella walking hand in hand over a decade after her initial rejection of him (though Dickens originally planned a more likely, yet more disheartening end to the story and was convinced by Edward Bulwer-Lytton to change it).



